Sarasota Baby Boomers

Don't call them seniors. Baby boomers, who reveled in the culture of youth a quarter-century ago, aren't about to be their parents' retirees. "Baby boomers think they never will get old," said Myril Axelrod, president of Marketing Directions Associates in New York. "This self-image will have a lot to do with their future housing choices." "Aging boomers are not considering retirement housing. Instead, they call it next-stage housing," said Axelrod, who spoke at a recent senior housing symposium in Chicago.